What to Apply First: Serum or Moisturizer?

In the world of skincare, the order in which you apply your products can make a significant difference in the effectiveness of your routine. The question of whether to apply serum or moisturizer first is a common one, and the answer is not as straightforward as you might think. Let's delve into the details and find out.

Understanding the Basics: Serum and Moisturizer

What is a Serum?

A serum is a skincare product that you can apply to your skin after cleansing but before moisturizing. It is designed to deliver powerful ingredients directly into the skin. Serums are particularly suited to this task because they are made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles, brightness, or hydration.

Many serums are packed with natural and sustainable ingredients, which not only benefit your skin but also the environment. For instance, vitamin C, a potent antioxidant, is commonly found in serums. It's derived from citrus fruits, making it a natural and sustainable choice for skincare.

What is a Moisturizer?

Moisturizers, on the other hand, are designed to hydrate the skin and lock in moisture. They contain ingredients that draw water into the skin (humectants) and others that smooth the skin and help hold that moisture in (emollients). Moisturizers are typically heavier than serums and create a barrier on the skin that seals in all the products underneath it.

Like serums, many moisturizers also contain natural and sustainable ingredients. Aloe vera, for example, is a common moisturizer ingredient known for its hydrating and soothing properties. It's a plant-based ingredient, making it a great choice for those looking for natural and sustainable skincare options.

The Order of Application: Serum or Moisturizer?

The general rule of thumb in skincare is to apply products in order of their consistency, from thinnest to thickest. This is because lighter, thinner products cannot penetrate heavier, thicker ones. Therefore, in the serum or moisturizer debate, the serum would typically come first.

However, this is not a hard and fast rule. The order in which you apply your skincare products can also depend on the specific products you are using, your skin type, and your skincare concerns. Here's a step-by-step guide to help you figure out the best order for your skincare routine:

1. Cleanse: Always start with a clean face. Use a gentle cleanser that won't strip your skin of its natural oils.
2. Tone: After cleansing, apply a toner to balance your skin's pH levels and prepare it for the next steps.
3. Apply Serum: Next, apply your serum. Remember, serums have a thinner consistency and need to be applied before heavier products to ensure they can penetrate the skin.
4. Apply Moisturizer: After your serum has fully absorbed, apply your moisturizer to lock in the serum and provide extra hydration.
5. Sunscreen: In the morning, always finish with sunscreen to protect your skin from harmful UV rays.

Benefits of Using Natural and Sustainable Ingredients

Using skincare products with natural and sustainable ingredients has many benefits, both for your skin and the environment. Here are a few reasons why you might want to consider incorporating these products into your routine:

• They're gentler on the skin: Natural ingredients are often gentler on the skin, making them a great choice for those with sensitive skin.
• They're environmentally friendly: Sustainable skincare products are made in a way that minimizes their impact on the environment, from the sourcing of ingredients to the manufacturing process and packaging.
• They're free from harmful chemicals: Many natural skincare products are free from harmful chemicals like parabens, sulfates, and synthetic fragrances that can irritate the skin.
• They're nutrient-rich: Natural ingredients are often rich in nutrients that can benefit the skin, like antioxidants and essential fatty acids.

In conclusion, the order of skincare application does matter. To get the most out of your skincare routine, apply your serum before your moisturizer. And remember, choosing products with natural and sustainable ingredients can benefit not only your skin but also the environment. Happy skincare!